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Product design · iOS app

EchoMind

A voice-first companion that listens to how a day actually goes and gives it back as something usable. Your mind, echoed back. Designed end to end: product, interface, dark appearance, the kit behind it, two icons and the App Store listing.

RoleProduct & UI/UX Design
TypeiOS app · Own product
ToolsFigma
Scope27 screens · Light & Dark
EchoMind app on iPhone, held in two hands

Overview

EchoMind turns the things you already say out loud into something you can act on: one insight worth reading, a focus and mood read you can trust at a glance, a map of how the day actually went, and a memory you can search.

The whole product is designed in Figma: an iridescent orb that carries the brand from icon to empty state, fourteen screens in light with a complete dark appearance, the kit underneath them, two app icons and the eight shots the App Store listing is built from.

The challenge

Most journalling and “AI companion” apps quietly hand the work back to the user: open the app, type, tag, review. I set myself the opposite brief. You talk, the product listens, and everything else is presentation. That puts all the weight on the first screen: it has to open ready to listen, and it has to be worth a second of attention before you’ve typed anything.

Approach

One soft, iridescent orb does the branding everywhere: icon, splash, listening state, the mark in the corner of a chat. Around it everything is quiet: pastel mesh, white glass cards, a neutral sans with a serif italic used only where the product speaks to you.

  • Home opens on a prompt bar, not an empty feed
  • Six suggestion chips instead of a blank text field
  • AI mode / Standard switch right in the composer
  • Mood as a row of faces, focus as one number
  • Day map, showing the day as a curve and a timeline
  • Memory you can search, pin, export and delete
  • Light and dark as two Figma variable modes
  • Two app icons and a paywall, free and Pro
14screens in light
13screens in dark
8App Store shots
2app icons

Onboarding

Three screens, three promises: it remembers, it filters, it draws the day. Each one shows the thing it is promising rather than describing it.

EchoMind onboarding, a mind that remembers
01 · a mind that remembers
EchoMind onboarding, insights not noise
02 · insights, not noise
EchoMind onboarding, your day drawn as a map
03 · your day, drawn as a map

The product

Four tabs: Home, Insights, Day map, You. Home is the orb, the chips and the composer; everything else is one tap from it.

EchoMind home screen with the orb and suggestion chips
Home · ready to listen
EchoMind results screen
Results · what has been postponed
EchoMind voice recorder
Voice · record with a single tap
EchoMind insights screen
Insights · how the day actually went
EchoMind day map timeline
Day map · a curve and a timeline
EchoMind memory screen
Memory · searchable, kept on device

Growth & account

The paywall sells the one thing free users feel, which is the app forgetting them. Referral trades a month for a month. Settings put memory and privacy above notifications, with “delete all memories” in plain sight rather than buried.

EchoMind paywall
Paywall · unlock the full memory
EchoMind referral screen
Referral · give a month, get a month
EchoMind settings
Settings · memory & privacy first

First and last surface

The splash is the orb and nothing else. The Lock Screen is where the app lives when it is not open: widgets, a Live Activity while it listens, and an evening check-in that asks for two minutes.

EchoMind splash screen
Splash · your mind, echoed back
EchoMind Lock Screen with widgets and a Live Activity
Lock Screen · widgets & Live Activity

Dark appearance

Not an inverted copy. Colour, surface and elevation are Figma variables, so dark is a second mode on the same thirteen frames. The mesh keeps its saturation, the glass keeps its depth, and nothing had to be redrawn.

EchoMind home, dark
EchoMind results, dark
EchoMind voice recorder, dark
EchoMind insights, dark
EchoMind day map, dark
EchoMind memory, dark
EchoMind paywall, dark
EchoMind referral, dark
EchoMind settings, dark
EchoMind onboarding 1, dark
EchoMind onboarding 2, dark
EchoMind onboarding 3, dark
EchoMind splash, dark

Drag to scroll →  ·  all thirteen screens in dark mode

The kit

Everything on those screens comes from one kit: the orb at four sizes, the composer, the suggestion chips, light and dark mesh backgrounds, the glass card, the tab bar in all four states, the mood row and the waveform. Below it, the icon set and the iOS chrome the screens are assembled on.

EchoMind kit: orb, composer, chips, mesh, glass, tab bar states, mood row, waveform

Kit · orb · composer · chips · mesh · glass · tabs · mood · waveform

EchoMind icon library, 39 icons

Icon library · 39 icons on one grid

EchoMind chrome components, status bar, home indicator, tab bar, toggle

Chrome · status bar · tab bar · toggle

App icon

The same orb, lit two ways: pale iridescence on light for the free app, the same sphere against deep night for Pro. Checked masked on a home screen at every size down to 29 pt.

EchoMind app icon
EchoMind
EchoMind Pro app icon
EchoMind Pro
EchoMind icon previews, masked at three sizes

Masked previews · three sizes, both icons

App Store listing

Eight 6.9″ shots, designed to be read in the order the store scrolls them: a promise, then a proof, then a reason to stay. Each headline is one line and one idea, with the second half set in italic serif.

App Store shot 1, your day understood
App Store shot 2, ask once it remembers
App Store shot 3, insights that actually land
App Store shot 4, just talk it listens
App Store shot 5, never explain yourself twice
App Store shot 6, your whole day one map
App Store shot 7, invite friends unlock months
App Store shot 8, always a glance away

Drag to scroll →  ·  eight shots · 1290 × 2796

How the eight App Store shots read together

How the eight shots read together

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